Understanding today’s Buyer’s Journey is Crucial to Win in Marketing for B2B - Startup Marketing Consultant Mark Donnigan

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy organization world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the unique

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Other Truths About Modern B2B Marketing

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as other realities regarding contemporary B2B advertising and marketing. We discuss exactly how the acquiring trip is currently totally fragmented and the manner in which neighborhood structure can help online marketers ret

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